from mobiletoday.co.uk

O2 is to spend £5m refreshing its brand including a change to the ‘Its your O2 See what you can do’ strapline introduced in May 2006 and made famous by Sean Bean’s unique delivery.

O2’s new brand brief that a more connected world is a better world will be reflected in a new strap line of ‘We’re better, connected’, again delivered by Sean Bean.

The new brand was unveiled this week through a wide range of media advertising including TV, outdoor, cinema and online.

Sally Cowdry, marketing director for O2 UK said: ‘We’ve had incredible success with the O2 brand over the past six years, quickly establishing it as a leading UK brand.

‘But we need to keep the brand fresh, reflecting changing market conditions and customer priorities.

‘Customers are very much at the heart of our business but the role of O2 in their lives is changing. So our focus is now on empowering and enabling them to better connect to people and things that matter.’